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Egg promotion campaign launched

 


The Coordinator of the Ghana National Egg Campaign Secretariat (GNECS), Ms Comfort Kyerewa Acheampong, has advised Ghanaians, especially pregnant women, nursing mothers and children, to consume an egg daily due to its nutritional value. She said egg is a rich source of protein and vitamins such that it was essential for healthy growth and development.

Ms Acheampong gave the advice last Tuesday at the launch of a new national egg promotion campaign dubbed: ‘Eggstra-O’, in Accra. “For a healthy life, we must include eggs in all diets, for our general wellbeing. “Women, especially nursing mothers, and children, must be encouraged to consume eggs because of the many benefits they have for fertile development, muscle development and general health body functioning,” she stated.

Eggstra-O campaign

The Eggstra-O campaign being implemented by The Little Cow Consulting Limited, in collaboration with GNECS, was funded by the American Soy Association and World Initiative in Soy for Human Health (ASA/WISHH). The campaign, which was on the theme: ‘Eggstra-O nutrition for all’, aimed to educate Ghanaians on the nutritional and health benefits of egg consumption to help address the myth surrounding eggs. It also sought to provide knowledge of the best ways to cook eggs to avoid losing its nutritional value.

The Team Lead for the Little Cow Consulting Limited, Ms Ndidi Fordjoe, said the campaign would run till the end of December 2022, adding that it would include targeted training for stakeholders in the poultry value chain across the country. She said it would also execute public education-focused activities such as a roadshow dubbed: “The Eggnite Roadshow” and institutional visits in the Greater Accra, Central, Eastern, Volta, Western, Upper East and Upper West regions.

“The institutional educational will offer egg health nutrition for selected schools, hospitals and religious bodies. The goal is to increase awareness of eggs as a nutrient-dense protein source for everyone, which will in turn, translate into a thriving Ghanaian poultry industry,” she stated.

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